Eureka Forbes D2C
Eureka Forbes D2C
Project Details:
Description:
How Eureka Forbes Achieved 80% Growth in Digital Sales
Eureka Forbes, a legacy Indian market leader in water purification, faced 3 key issues:
A catalogue-style website not optimised for conversion
No cohesive smart product ecosystem
Technical innovation that wasn’t translating into consumer value
The brand needed to evolve from traditional appliance company to connected lifestyle brand.
We had to reimagine the overall consumer experience
Starting from redesigning the website from catalogue-led browsing to conversion-focused journeys.
Built a new IoT-enabled mobile app for smart purifiers - enabling filter tracking, usage insights, service scheduling, and adjustable TDS controls to personalise water taste.
This repositioned the brand from a legacy appliance player to a tech-enabled health company - driving higher engagement and sales.
The Business Impact
80% increase in digital-led sales
Higher engagement and feature adoption
Created a scalable connected design foundation