Eureka Forbes D2C
Eureka Forbes D2C
Project Details:
Description:
How Eureka Forbes Achieved 80% Growth in Digital Sales
Eureka Forbes, a legacy Indian market leader in water purification, faced 3 key issues:
A catalogue-style website not optimised for conversion
No cohesive smart product ecosystem
Technical innovation that wasn’t translating into consumer value
The brand needed to evolve from a traditional appliance company to a connected lifestyle brand.
We reimagined the overall consumer experience
Starting from redesigning the website from catalogue-led browsing to conversion-focused journeys.
Built a new IoT-enabled mobile app for smart purifiers - enabling filter tracking, usage insights, service scheduling, and adjustable TDS controls to personalise water taste.
Focused on quicker service bookings, full transparency and control over a users AMC benefits.
This repositioned the brand from a legacy appliance player to a tech-enabled health company - driving higher engagement and overall sales.
The Business Impact
80% increase in digital-led sales
Higher engagement and feature adoption
Created a scalable connected design foundation