Navipoint Health
Navipoint Health
Project Details:
Description:
Making DNA & Microbiome Health Reports Human-Centric
DNA and gut microbiome reports are often extremely technical and difficult for consumers to understand.
Reports filled with complex medical terminology
Fear-driven health messaging that overwhelms users
Poor organization of insights across multiple health categories
Most users needed a doctor to interpret their results, limiting the value of these tests.
We designed a consumer-friendly health intelligence platform that made complex health data actionable.
Created simple, human-readable reports with intuitive visual explanations
Introduced health scores for key areas like heart, gut, and immunity
Built actionable lifestyle and diet recommendations
Designed personalized nutrition reports based on DNA and microbiome insights
The goal was to shift from fear-based health reporting to empowering users with clarity and guidance.
The Business Impact
60% improvement in user understanding of health reports
40% reduction in “what should I do next?” questions
Adoption by 40+ doctors across 10 health institutes in India