Navipoint Health
Navipoint Health
Project Details:
Description:
Making DNA & Microbiome Health Reports Human-Centric
DNA and gut microbiome reports are often extremely technical and difficult for consumers to understand.
Reports are filled with complex medical terminology
Fear-driven health messaging overwhelms users
Poor organization of insights across health categories makes it confusing to take action.
Most users needed a doctor or nutritionist to interpret their results, limiting the value of these tests.
We designed a consumer-friendly health intelligence platform that made complex health data actionable.
Created simple, user-friendly reports with intuitive visual explanations, videos & content where needed.
Introduced health scores for key areas like heart, gut, and immunity
Built actionable lifestyle and diet recommendations - combined with easy-to-access recipes.
Designed personalized nutrition reports based on DNA and microbiome insights
The goal was to shift from fear-based health reporting to empowering users with clarity and guidance.
The Business Impact
Adoption by 40+ doctors across health institutes in India
60% improvement in user understanding of health reports
40% reduction in “what should I do next?” questions