RITIKA
SHAH

RITIKA SHAH

Ritika is a research-driven product designer who works at the intersection of human behavior and business outcomes. Previously at Obvious, she now partners with ambitious teams to find the right problem first - before designing the right solution.

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Eureka Forbes D2C

Turning a legacy brand into a smart ecosystem - driving 80% growth in online sales

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case study

Eureka Forbes D2C

Turning a legacy brand into a smart ecosystem - driving 80% growth in online sales

view

case study

Eureka Forbes D2C

Turning a legacy brand into a smart ecosystem - driving 80% growth in online sales

view

case study

Grid Insight

An AI-powered energy intelligence tool, helping uncover ₹30L in monthly savings

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case study

Grid Insight

An AI-powered energy intelligence tool, helping uncover ₹30L in monthly savings

view

case study

Grid Insight

An AI-powered energy intelligence tool, helping uncover ₹30L in monthly savings

view

case study

Navipoint Health

Turning complex DNA reports into clear, actionable health insights

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case study

Navipoint Health

Turning complex DNA reports into clear, actionable health insights

view

case study

Navipoint Health

Turning complex DNA reports into clear, actionable health insights

view

case study

Eureka Forbes Service

Built digital rails for service workflows, reducing revenue leakage by 40%

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case study

Eureka Forbes Service

Built digital rails for service workflows, reducing revenue leakage by 40%

view

case study

Eureka Forbes Service

Built digital rails for service workflows, reducing revenue leakage by 40%

view

case study

DavaNinja

Building user retention into a 1-hour medicine delivery app in Mumbai

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case study

DavaNinja

Building user retention into a 1-hour medicine delivery app in Mumbai

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case study

DavaNinja

Building user retention into a 1-hour medicine delivery app in Mumbai

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case study

CapMint

Designing a high-speed trading platform for intraday decision-making

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case study

CapMint

Designing a high-speed trading platform for intraday decision-making

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case study

CapMint

Designing a high-speed trading platform for intraday decision-making

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case study

OSlash

Navigating product-market fit for an enterprise AI tool through research and rapid iteration

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case study

OSlash

Navigating product-market fit for an enterprise AI tool through research and rapid iteration

view

case study

OSlash

Navigating product-market fit for an enterprise AI tool through research and rapid iteration

view

case study